Airstream Wants To Change Things Up To Pursue Younger RV Buyers

Airstream Wants To Change Things Up To Pursue Younger RV Buyers
2019-12-02 08:37

The essence of an Airstream trailer is in its iconic “silver bullet” exterior, which shows off an aluminum shell that in turn proudly displays the rivets that help hold everything together. But CEO Bob Wheeler is willing to experiment with new models that are lacking one or maybe even two of those trademark features if it means that he can make Airstream vehicles more appealing to the younger buyers who are going to have to keep the brand and the RV industry going in coming decades.

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