Why the Sturgis Motorcycle Rally — and the rest of the industry — needs to attract women

Why the Sturgis Motorcycle Rally — and the rest of the industry — needs to attract women
2019-06-28 11:14

STURGIS, S.D. — At the center of a dozen boot-clad women stood the shortest of them all, in one hand an owl’s wing that she harvested herself, in the other a bundle of burning sage.

“Great spirit, we thank you for your many blessings upon this beautiful circle of women,” she began, batting the skunky smoke across their bodies in turn. The impromptu, early-morning blessing was a gift from fifth-generation medicine woman Antonia Evenstar Armenta-Miller, intended to keep the women safe as they mounted their motorcycles for the Wild Gypsy Tour and rode away toward Mount Rushmore, the smell of sage lost on the wind somewhere in the Black Hills.

:
This entry was posted in . Bookmark the permalink.